Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top

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Simon and Schuster, 1997 - Business & Economics - 300 pages
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.
 

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Competitive intelligence: from black ops to boardrooms: how businesses gather, analyze, and use information to succeed in the global marketplace

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Drawing from his broad experiences as a journalist, author, licensed private investigator, and consultant on intelligence matters for corporate clients, Kahaner gives us a practical guidebook about ... Read full review

Contents

BEING A HERO AND NOT A BUM
7
What Is Competitive Intelligence?
13
THE RISE OF COMPETITIVE INTELLIGENCE
15
WHAT COMPETITIVE INTELLIGENCE CAN DO
18
INFORMATION VERSUS INTELLIGENCE
20
WHY MOST MANAGERS ARE STILL STUCK IN THE INFORMATION AGE
36
RealWorld Competitive Intelligence
41
THE INTELLIGENCE CYCLE
43
BENCHMARKING AND COMPETITIVE INTELLIGENCE
143
HOW THE JAPANESE PERFORM COMPETITIVE INTELLIGENCE
159
COMPETITIVE INTELLIGENCE IN OTHER COUNTRIES
186
JUSTIFYING THE COST OF COMPETITIVE INTELLIGENCE
229
USING COMPETITIVE INTELLIGENCE IN
235
ETHICS
241
THE NEW GATEKEEPERS
250
WHY THE U S GOVERNMENT MUST GET INVOLVED
260

PLANNING AND DIRECTION
48
COLLECTION
53
ANALYSIS
95
DISSEMINATION
133
MERGERS AND ACQUISITIONS
138
COMPETITIVE INTELLIGENCETHE NEXT GENERATION
277
GLOSSARY OF COMPETITIVE INTELLIGENCE
285
INDEX
291
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