Competitive Intelligence and Global Business

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David L. Blenkhorn, Craig S. Fleisher
Greenwood Publishing Group, 2005 - Business & Economics - 292 pages

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders.

In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

 

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Contents

THE GLOBAL COMPETITIVE INTELLIGENCE PROCESS
1
The State of Our Understanding of Research and Practice in Competitive Intelligence and Global Business
3
Key Intelligence Topics KITs in Competitive Intelligence and Global Business
17
In Search of Best Practices in Global Competitive Intelligence
31
Moving from a Domestic to a Global Competitive Intelligence Perspective Learning from WorldClass Benchmark Firms
45
Process Differences in Performing Global versus Domestic Competitive Intelligence Data Collection
57
THE GLOBAL COMPETITIVE INTELLIGENCE ENVIRONMENT
71
Key Laws Governing the Practice of Competitive Intelligence in Global Business
73
A StratCom Model for the Practice of International Competitive Intelligence
143
The Location and Organization of the Competitive Intelligence Function in a Multinational Corporation
159
Best Applications of Global Competitive Intelligence MacroLevel Scanning and Cultural Analysis
173
Knowledge Skills and Abilities of Domestic and International Competitive Intelligence Practitioners
187
COUNTRY INDUSTRY AND PROCESSSPECIFIC STUDIES IN GLOBAL COMPETITIVE INTELLIGENCE
205
The Application of the Global Competitive Intelligence Model to Swede
207
A Comparison of Competitive Intelligence Practices in the United States and Mexico
221
Competitive Intelligence in Brazil
237

Global Competitive Intelligence in TopPerforming Companies
87
Competitive Intelligence in Asia The View Through Different Lenses
101
The Internet Will Continue to Revolutionize International Competitive Intelligence Practices
115
The Legal Playground Conducting Competitive Intelligence on a Global Basis
129
GLOBAL COMPETITIVE INTELLIGENCE MANAGEMENT
141
The Role of Competitive Intelligence in the Global Automotive Supply Chain
253
Management of Global Competitive Intelligence The Way Ahead
271
Index
285
About the Editors and Contributors
289
Copyright

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About the author (2005)

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University. There he teaches, researches, and consults in the areas of competitive intelligence, business-to-business marketing, customer relationship management, and supply chain management. With Craig S. Fleisher, he is co-editor of Controversies in Competitive Intelligence and Managing Frontiers in Competitive Intelligence.

CRAIG S. FLEISHER is the Odette Research Chair and Professor of Business (Strategy and Entrepreneurship) at Odette School of Business, University of Windsor. Elected as Canada's first Fellow of the Society of Competitive Intelligence Professionals, he serves as Executive Co-Editor of the Journal of Competitive Intelligence and Management. With David L. Blenkorn, he is co-editor of Controversies in Competitive Intelligence and Managing Frontiers in Competitive Intelligence.

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