Competitive Quality Strategy

Front Cover
John Wiley & Sons, Mar 7, 2013 - Business & Economics - 176 pages
This book succinctly presents new methodological principles that will help you raise the quality of your valuable production to enhance your competitiveness. The concepts and models of principles of actions presented result from over 20 years of the author observing the ways in which companies of all sizes and in all sectors use specific mechanisms of quality production to give rise to long-lasting competitive factors. You’ll find practical guides that will help you better understand and strengthen your approaches to create new competitive edges, based on your employees’ culture of quality.
 

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Contents

Preface
The Definition of a Competitive Quality Tactic
tactic
The Success Competitive Quality Conditions for
this chapter
Selling a Competitive Quality Tactic
Management ofaCompetitive Quality Tactic 6 1 Introduction
Deployment of a Competitive Quality Tactic
General Conclusion
Copyright

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About the author (2013)

Pierre Maillard has a PhD in Mathematics and works as a Consultant specializing in innovation process quality management, strategic management of quality, improving the efficiency of service quality and the development of medical equipment.

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