Competitive Intelligence for the Competitive Edge

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NTC Business Books, Jan 1, 1999 - Business & Economics - 320 pages
Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage. Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits.

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Contents

Competitive Intelligence in a New Competitive
1
Competitive Intelligence in a Marketing
21
Integrating Competitive Intelligence and Customer
45
Copyright

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About the author (1999)

A native Clevelander, author Alan Dutka has published three other Cleveland-centric history books: "East Fourth Street: The Rise, Decline and Rebirth of an Urban Cleveland Street," "Cleveland's Short Vincent: The Theatrical Grill and Its Notorious Neighbors" and "Cleveland in the Gilded Age: A Stroll Down Millionaires' Row." Mr. Dutka is a popular speaker at historical societies, libraries and community centers.

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