Competitive Strategies in the Pharmaceutical Industry

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Robert B. Helms
AEI Press, 1996 - Business & Economics - 376 pages
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The growth of government programs and managed care has altered how pharmaceuticals are marketed and sold in the United States. Such change has shortened the expected revenue stream from most products - even though new technologies have increased both the cost and the medical attractiveness of those products. Managers of government and private health care programs are looking for new ways to reduce the cost of drug benefits, while company R&D managers are seeking ways to speed the regulatory process and develop new markets to cover the increasing cost of research. This volume examines various aspects of the continuing policy dispute and offers several views on the future of the pharmaceutical industry.

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Introduction Robert B Helms
Generics and the Producer Price Index
An Updated and Extended Study of the Price Growth

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About the author (1996)

Helms-Resident scholar & director of health policy studies at the Amer Enterprise Institute in Washington, D.C.

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