Competitor intelligence: how to get it, how to use it
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Laying the Foundation
The Case of the Obscure Magazine
44 other sections not shown
Other editions - View all
A.M. Best advertising Advertising Age Annual guide assets banks Buyers Chain Store Chamber of Commerce company name company's competitor competitor intelligence Consulate contains Corporate Filings Occupational creative sources credit report data base Department distributors Dun & Bradstreet Electronic entry equipment experts Filings Occupational Safety Filings UCC Filings financial ratios firms foreign includes income statement indexed by company Institute intelligence-gathering interviews issue appears Journal Library locate manufacturers merger National newspaper number of employees Number of shares Occupational Safety Filings Office organized P. O. Box pany patent personal computer plant product line Publications publicly traded Publishing Company quilts ratios Report Type Special Safety Filings Secretary Securities Filings UCC Standard & Poor's Statistical Sources suppliers target company telephone number Thomas Jefferson Building Type Special Features UCC Division Uniform Commercial Code United Washington Yellow Pages