Competitor intelligence: how to get it, how to use it

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Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

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Contents

CONTENTS
1
WHAT IT
7
The Case of the Obscure Magazine
26
Copyright

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About the author (1985)

LEONARD M. FULD is President of Fuld & Company, a firm specializing in providing business intelligence for new product launches, benchmarking, joint ventures, competitor monitoring, and mergers and acquisitions. Mr. Fuld's clients have included more than half of the Fortune 500, as well as numerous European and Asian firms. He has been profiled in a number of leading publications, including the Harvard Business Review, The Economist, Fortune, and The New York Times and was also featured on "Today," FNN, and "Nation's Business Today.

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