Competitor Intelligence: How to Get It; How to Use It
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
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CREATIVE SOURCES AND TECHNIQUES
Laying the Foundation
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A.M. Best advertising Advertising Age American Annual guide assets banks Chain Store Chamber of Commerce company name company's competitor competitor intelligence Consulate contains Corporate Filings Occupational corporate researcher Corporation Division creative sources data base distributors Dun & Bradstreet Electronic entry equipment experts Filings Occupational Safety Filings UCC Filings financial ratios firms foreign Gralla includes income statement Institute intelligence-gathering interview issue appears issue offers January issue Journal largest leading locate manufacturers market share newspaper number of employees Number of shares Occupational Safety Filings Office organization P. O. Box pany patent personal computer plant Publications publicly traded Publishing Company quilts Report Type Special Safety Filings Secretary Securities Filings UCC special issues Standard & Poor's Statistical Sources suppliers target company telephone number Thomas Jefferson Building trade magazines Type Special Features UCC Division United Wall Street Journal