Competitor intelligence: how to get it, how to use it

Front Cover
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

CONTENTS
1
WHAT IT
7
The Case of the Obscure Magazine
26
The Basic Techniques for Collecting
31
Are Keyboards the Key to Computers?
45
Will the Real Information Source Please Stand Up?
48
The Solution Was Just Cosmetic
53
An Order Is an Order
55
Ballparking a Number
337
Using Yellow Pages
343
Meating Your Match
345
How to Use Visual
355
That Sinking Feeling
356
Additional Creative Sources that Will Pay Off
369
Plant Capacity by Telex
373
Wood It Not Be for the UCC
374

Hello Mr Chairman
68
THE BASIC SOURCES OF INTELLIGENCE
83
One Telephone Call and 2000 Pages Later
94
Corporate Intelligence in Print
137
Statistical
149
Using Special Issues of Trade and Business Magazines
187
Using Data Bases for Corporate Intelligence
217
Researching
249
Tracking Down a German Acquisition
250
Additional Valuable Sources
297
Finding an Expert in Food Service
298
CREATIVE SOURCES AND TECHNIQUES
317
Building a Financial Statement
325
A Shattering Piece of Information
326
The Japanese Snoop and Scoop
377
The Directory as a Referral List
379
A Source of Backwoods Intelligence
382
Telecommunications Equipment
386
Know Thy Brothel
404
The Hard Data on Banking Software
406
In Pensions Do We Trust
407
The Growth of a Company
409
A Drugs Future Shipments
411
How Many Dishwashers in North Carolina?
416
Napkins and the Number of Employees
417
ADDRESSES AND PHONE NUMBERS
423
How Companies Are Currently
459
Copyright

Other editions - View all

About the author (1985)

LEONARD M. FULD is President of Fuld & Company, a firm specializing in providing business intelligence for new product launches, benchmarking, joint ventures, competitor monitoring, and mergers and acquisitions. Mr. Fuld's clients have included more than half of the Fortune 500, as well as numerous European and Asian firms. He has been profiled in a number of leading publications, including the Harvard Business Review, The Economist, Fortune, and The New York Times and was also featured on "Today," FNN, and "Nation's Business Today.

Bibliographic information