Competitor intelligence manual and guide: gathering, analyzing, and using business intelligence

Front Cover
Prentice Hall PTR, 1990 - Business & Economics - 376 pages

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Contents

The Need for Competitor Intelligence
1
Narrowing the Focus for Efficiency
9
Gathering Published Information
35
Gathering Nonpublished Information from Internal Sources
91
Gathering Nonpublished Information from External Sources
141
Guidelines for Analyzing Industry and Market Information
161
Streamlined Analysis for Intelligence Purposes
193
Synthesizing Information into Intelligence
203
Designing a Competitor Intelligence System
225
Organizing a Competitor Intelligence Function
239
Guarding Your Company Secrets
247
Ethics
257
Putting It All Together
267
Glossary
279
Index
371
Copyright

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