The Complete Guide to Successful Publishing

Front Cover
Cardoza Publishing, 1998 - Publishers and publishing - 432 pages
0 Reviews
Whether you're new to publishing, or an experienced hand, this easy-to-use and comprehensive guide will show you everything you need to know to be successful. From raw idea to finished book, Avery Cardoza shows you how to publish how-to's, fiction, non-fiction, new age, poetry, cookbooks, best-sellers, reference, and more! You'll learn to develop ideas into books, find authors, negotiate contracts, establish, run, and increase profits, design the text and cover, chapterize and layout a book, find distributors and get them to pick up your line, identify the target audience, market the line, expand your company into a large enterprise, and much, much more.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

INTRODUCTION
19
OVERVIEW OF THE PUBLISHING PROCESS
26
OFFICIALLY ESTABLISHING THE COMPANY
32
BASIC OFFICE SETUP
39
STARTUP COSTS
40
THE ELEMENTS OF
47
THE BASICS OF CHESS First Edition
57
CONCLUSION
63
ORGANIZATIONAL PAGE
224
GOING TO PRESS
231
PRINTING
237
UNDERSTANDING PRINTERS QUOTES
244
HOW TO ACCEPT A PRINTING QUOTE
252
MAINTAINING A GOOD PRINTING PRICE
258
STORING NEGATIVES
259
NATIONAL EXCLUSIVE DISTRIBUTORS
265

JUDGING A BOOK PROPOSAL
70
NEGOTIATING THE CONTRACT
76
CHOOSING A BOOKS DIMENSIONS AND BINDING
82
OTHER BINDINGS
88
PLANNING FOR SAVINGS SIGNATURES
94
BARCODES
100
PLACES TO GET LISTED
102
WORKING WITH THE AUTHOR
109
THE NEXT STEP
115
POINTS AND PICAS
121
BASICS THINGS YOU CAN DO WITH TYPE
127
STANDARD BOOK DESIGN
137
COMPUTER DESIGN TECHNIQUES
143
SIZING IMAGES
152
REPRODUCING IMAGES
159
COVER DESIGN G PRODUCTION
166
THE FOUR COLOR PRINTING PROCESS
175
SETTING UP THE COLOR COVER
181
MAKING THE ACTUAL COVER
190
PRODUCTION
197
WORKING WITH THE BOOK FILES
205
TRANSFERING INTO THE PUBLISHING PROGRAM
206
EXPANDING A BOOKS PAGE COUNT
212
FIRST TEST OF PAGE
218
INDEPENDENT SALES REPS
274
JOBBERS
283
AREAS TO GET EXTRA SALES
291
TARGETING THE LIBRARY MARKET
297
SELLING TO THE ACADEMIC MARKET
300
BOOK SIGNINGSBOOK READINGS
315
FULFILLMENT
326
SHIPPING
330
A NOTE ON BOOKKEEPING
336
THE LISTPRINT RATIO PROFITS
343
ESTABLISHING A LINE
350
MAKING MONEY WITH NEW EDITIONS
356
MULTIMEDIA PUBLISHING
359
THE TYPES OF PLAYERS IN MULTIMEDIA
367
SALES AND DISTRIBUTION AS A PUBLISHER
373
DEVELOPMENT AND PLANNING
379
FINAL THOUGHTS
385
SAMPLE AUTHOR CONTRACT
404
SOFTWARE REVIEW
410
BOOK CHAIN LISTINGS
418
BOOK SECTION INDEX
424
Publishing Associations 104
430
Copyright

Other editions - View all

Bibliographic information