Complexity Management: Optimizing Product Architecture of Industrial Products

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Deutscher Universitätsverlag, Sep 25, 2007 - Business & Economics - 248 pages
The discussion about increased product complexity in Western European companies has been omnipresent for decades. This is due to ever new demands (real or c- ceived) from the market and new possibilities (technical and others) open to the p- viders of products and services to come up fast with very specific solutions. The m- agement of this complexity inside the company so as to achieve a balance between the market benefits of more customer specific solutions and the internal costs induced by this is still a big challenge. After years of research in this area there is still a lack of tools to help practitioners to take decisions about the right degree of complexity for a product or the right design of a product architecture. Mr. Marti brings together three perspectives on this topic in an easily understa- able and communicable way: The strategy of the company (combined with the mat- ity of the product), the functionality, and the physical complexity on a component level. The visualization in a complexity matrix is an important new tool especially for fostering the understanding for complexity issues in a company! With this book Mr. Marti has come up with an outstanding contribution to product complexity management, which is crucial for the future competitiveness of companies in Western Europe. I hope that this book will find a broad distribution as well in pr- tice as in theory for the sake of our countries! Prof. Dr.

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About the author (2007)

Dr. Michael Marti promovierte bei Prof. Dr. Fritz Fahrni am Institut für Technologiemanagement der Universität St. Gallen. Er ist als Produktmanager bei Siemens tätig.

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