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Previous studies and findings
Studies on comprehension of pictorial messages involving
THE PRESENT STUDY
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05 level agricultural media exposure analysis of variance Appendix Table better comprehended better the comprehension captions 11 captions captions captions Captions helped Captions Total Treat classified comprehended than messages Comprehension of messages corn Cotaxtla cuáles Dibujo o foto dice este dibujo drawing presentation educated group effects F Means effects Sources SS ejido Exposure Error familiar and unfamiliar farmers with low help comprehension herbicida Hypotheses illiterates insecticida level or lower line are significantly line drawings literacy Main effects Sources Main Explained effects maíz mass media exposure Means not underscored Means variance messages presented messages with familiar Mexican farmers negative approach personal variables photos and drawings Photos drawings Total Photos-draw pictorial messages pictorial sequence pictorial variable plants practice depicted presented in photos previous replication score variance semi-literates and literates significant effect significantly different Sources SS df Summary table test comprehension títulos two-drawing presentation unfamiliar elements variance to test Veracruz