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METHODOLOGY AND RESEARCH DESIGN
ANALYSIS OF REPLIES TO THE MARKETING
11 other sections not shown
0ooo Advertising Analysis Advertising Research Foundation American Marketing Association applications in marketing areas average length Chapter companies employing computer applications computer experience computer for Sales computer manufacturers computers for marketing computers in marketing Computers to Assist confidence level considered consumer goodso manufacturers consumer goodso producers data-processing executives developed Distribution Channels Analysis Distribution Cost Analysis Distribution of Length editor EDP in marketing employees completing Harvard Business Review industrial and consumer industrial goodso manufacturers industrial goodso producers integrated middlemen Inventory Management Analysis involved iooo Journal of Marketing Linear Programming marketing and data-processing marketing executives Marketing Function Marketing Management Marketing Research Analysis Mathematical Models means number of applications number of companies Operations Research Analysis Pricing Analysis problems punched cards replies responding companies Sales Analysis Sales Management Analysis Sales Territory Analysis Service Policies Analysis significant difference Simulation specific applications techniques types of companies users