Computer In$elligence: Transform Your Bottom Line with Interactive Marketing Magic

Front Cover
Chandler House Press, 2000 - Business & Economics - 233 pages
This text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with print, CD-ROMs, Web-sites and transactional e-commerce systems.

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Contents

Chapter
13
ECOMMERCE WITH A HUMAN TOUCH
39
Creating a CustomerFriendly Web Site
63
Copyright

8 other sections not shown

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