Concepts and cases in retail and merchandise management

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Fairchild Publications, 1997 - Business & Economics - 360 pages
This comprehensive casebook takes the reader into the real world of retail and merchandise management. Ninety-five challenging cases - the majority written specifically for this book - present a wide variety of actual situations faced by professionals at all levels of management. The reader is asked to analyze inside infromation on businesses ranging from small sole proprietorships to industry titans.
Each chapter begins with a detailed overview of concepts raised by the accompanying cases, allowing the book to be used alone or as a companion volume to another text.

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Contents

Preface
xv
How to Use this Book
xxi
Sample Case Study and Analysis
xxix
Copyright

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