Conceptual Blockbusting: A Guide to Better Ideas, Fourth Edition

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Basic Books, Oct 30, 2001 - Business & Economics - 220 pages
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James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.

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You may start your journey towards being open-minded and innovative from reading this book, which was first published in 1974 and is now in its fourth edition. The book is about the processes by which one generates ideas and the mental blocks that impede them.  
For people who is interested in psychological aspects of creative thinking and who is seeking some “technical” guidance as how to overcome the blocks for individuals and organizations, I would like to highly recommend this book. And when you read it, try to practice your problem solving skills with the exercises and puzzles throughout the book, which help you realize your own types of blocks—you never learn yourself better if you keep reading other people`s stories!

Review: Conceptual Blockbusting: A Guide to Better Ideas

User Review  - yoas - Goodreads

I like the book. The main premise for the book is thinking is mostly automatic and happen subconsciously, bring that subconscious process to conscious realm, make the conceptual block that inhibit it clear and we will be come better problem solver and be more creative. Read full review


CHAPTER TWO Perceptual Blocks
CHAPTER THREE Emotional Blocks 39
CHAPTER FOUR Cultural and Environmental Blocks
CHAPTER FIVE Intellectual and Expressive Blocks
CHAPTER six Alternate Thinking Languages
CHAPTER SEVEN Kinds of Blockbusters
CHAPTER NINE Organizations

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About the author (2001)

James L. Adams is professor emeritus at Stanford University, where he has chaired several programs, taught courses on design and creativity, and participated in many executive programs. Trained as an engineer and artist, he has conducted corporate workshops around the world. He lives on the Stanford campus.

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