Conducting Research in Psychology: Measuring the Weight of Smoke

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Brooks/Cole Pub., 1999 - Psychology - 334 pages
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This very practical approach to experimental research methods in psychology is unlike any other book of its kind! Brett Pelham's entertaining, accurate, broad, and impressively current book give students a feel for what it is really like to conduct research in psychology, demonstrating not just the how of research but also the why. With verve and personality, Pelham covers both experimental and nonexperimental methods, and tells the story of how research techniques really work in action. He also covers nontraditional topics, such as how to generate research ideas and how to write about statistics. In addition, the book offers hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.

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Contents

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1
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4
Chapter
6
Copyright

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About the author (1999)

BRETT PELHAM grew up as the second of six children near the small town of Rossville, Georgia. Brett received his B.S. from Berry College in 1983 and received his Ph.D. from the University of Texas at Austin in 1989. He wrote the first edition of this book while working as an associate professor at UCLA, and he is currently a program officer in social psychology at the National Science Foundation. The bulk of his research focuses on automatic social judgment and self-evaluation. He teaches courses in social psychology, research methods, statistics, social cognition, and the self-concept. In his spare time, he enjoys juggling, sculpting, listening to alternative rock music, cooking, and traveling. His two favorite activities while completing the latest revision of this textbook (in late July of 2011) were spending time with his 2.9-year-old daughter Brooklyn and his 8.5-year-old son Lincoln. Along with his wife LJ Pelham, he is co-inventor of the recently released card game PRIME. Along with his son Lincoln, he is co-inventor of the soon-to-be released card game Cliff-Hanger. Along with his daughter Brooklyn, he is coinventor of the not-so-soon-to-be-released card game It's a Hat. You Like It? His most recent writing project is a novel tentatively entitled Elvis 2.0, which focuses on problems associated with the apparent resurrection of Elvis Presley.

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