Conducting Research in Psychology: Measuring the Weight of Smoke
This very practical approach to experimental research methods in psychology is unlike any other book of its kind! Brett Pelham's entertaining, accurate, broad, and impressively current book give students a feel for what it is really like to conduct research in psychology, demonstrating not just the how of research but also the why. With verve and personality, Pelham covers both experimental and nonexperimental methods, and tells the story of how research techniques really work in action. He also covers nontraditional topics, such as how to generate research ideas and how to write about statistics. In addition, the book offers hands-on activities that involve learning by doing, methodology exercises that encourage students to use their intuitions to understand research methods, and methodology problems that teach students to apply basic research principles to novel problems.
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aggression anova answer approach to hypothesis asked attitudes B. F. Skinner causal chapter cognitive Coke cola conducted confounds construct validity control group correlation course dice discussion dissonance empiricism exactly example expected experimental realism experimenter bias external validity extremely fact figure glorks green sphere H H H highly hypothesis testing idea important independent variable inferential statistics interaction interested internal interval scales intuitive judges judgments kind laboratory laugh track Likert scales logic main effect manipulation mean measure observed paradigm people's Pepsi performance person possible predictions pretty probably problem psychological psychologists quasi-experiments question R. A. Fisher random assignment random sampling randomly ratings ratio scales reason regression reliability reported research findings research participants roll scientific scientists scores self-esteem self-perception theory simple social specific statistical tests survey task techniques tell theory things threat tion topic true experiments typically