Conducting a Successful Annual Giving Program
Wiley, Jul 16, 2001 - Business & Economics - 512 pages
Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.
View an example of a teaching tool available in this title:Course Syllabus.
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Sponsoring Special Events
Telemarketing Your Cause
Soliciting Funds in Person
40 other sections not shown
Address alumni American Diabetes Association Amethyst House amount annual fund annual giving program Bank Bayou Bend benefit Bloomington board members brochure callers CCFA Christopher Simpson Club Committee contributions Corp Corporate Campaign Crohn's disease direct mail dollars donation donors E-mail Eagle Creek Park effort Eli Lilly employees envelope Ethics EXHIBIT friends fundraising goal Group Harmony School Hoosier Hoosier Hills Hospital Foundation important increase Indiana University Foundation Indianapolis Indianapolis Zoo individual Industries Inc institution Insurance letter Lundholm Matching Gifts Program meeting Membership Monroe County nonprofit Office phone organization P.O. Box participation Penn percent pledge professional prospect pool raise receive response Sample Shermis solicitation special events sponsor sponsorship staff success Team Captain Team members telemarketing telephone Thank thank-you Total Tour de Cure United volunteers