Conducting a Successful Major Gifts and Planned Giving Program: A Comprehensive Guide and Resource
Wiley, Mar 18, 2002 - Business & Economics - 576 pages
"Conducting a Successful Major Gifts and Planned Giving Program"-- the fifth volume in the groundbreaking "Dove on Fundraising Series"--is a complete guide to establishing and sustaining a major gifts and planned giving program in a nonprofit organization. Written by master fundraiser Kent E. Dove and coauthors Alan M. Spears and Thomas W. Herbert, this essential resource includes the information needed to build a viable major gifts and planning giving program and offers a clear understanding of the law as it pertains to a variety of planned giving.
The authors address the full spectrum of major gifts and planned giving principles, including research, cultivation, solicitation, and stewardship.
"Conducting a Successful Major Gifts and Planned Giving Program" describes how to involve a governing board in the program and craft a gift acceptance policy. It also outlines how to manage the program, develop a budget, set goals, define what resources are needed, and determine when to use consultants. "Conducting a Successful Major Gifts and Planned Giving Program" also includes a resource section that contains a wealth of illustrative real-world examples.
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Connecting Major Gifts and Planned Giving
Implementing a Planned Giving Program
Marketing Planned Gifts
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