Conglomerate Rock: The Music Industry's Quest to Divide Music and Conquer Wallets

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Lexington Books, 2007 - Business & Economics - 149 pages
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Conglomerate Rock examines how the music industry is creating a new distribution infrastructure by dividing access to exclusive releases through different subscription services, hardware, and new media like audio DVDs in order to maximize profits. Author David J. Park argues that while these changes make it easier to see and hear artists from a handful of transnational corporations in commercial culture, access to music is becoming more dispersed, expensive and difficult to acquire. In addition, music and performers are increasingly being cross-promoted in films, television shows, commercials and other media owned by the Big 4 corporations. Conglomerate Rock critically analyzes these and other trends in order to provoke public discussion concerning the interaction between industry practice and music consumption. The present strategies employed by the industry will have long-term effects on the way consumers experience and access music, as well as how culture is viewed and portrayed in the United States and throughout the world.
 

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Contents

Music Industry in Transition
1
Theoretical Perspectives on Technology and Methodology
11
Description of the Music Industry
19
Conglomeration and HyperCommercialism
39
Conglomeration Hardware and Repeat Sales
53
File Sharing and Industry Sales
65
Towards a Secure Digital Future
77
The Race to Online Distribution
93
Wireless Gold Rush
111
Conclusion
117
Bibliography
123
Index
137
About The Author
149
Copyright

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Page 132 - The Effect of File Sharing on Record Sales: An Empirical Analysis," Working Paper, Harvard Business School and UNC Chapel Hill, http://www.unc.edu/~cigar/strumab.htm O'Brien, Richard.

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About the author (2007)

David J. Park is assistant professor in the Department of Advertising and Public Relations at Florida International University (FIU). He teaches in the graduate program at FIU's School of Journalism and Mass Communication.

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