Connecting with Your Customers
Harvard Business School Press, 2006 - Business & Economics - 178 pages
Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customersā€™ needs, communicating with customers, and enhancing their loyalty.
No matter where you work in your organisation, you can get to know your customers betterā€”and generate valuable results for your company.Connecting with Your Customersprovides tested strategies for forging positive relationships with customers.