Connecting with Your Audience

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Pearson Education, Feb 17, 2011 - Business & Economics - 10 pages
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This is the eBook version of the printed book.

This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats.

 

7 easy ways to find the facts that will help you powerfully connect with your audience.

 

Presenters can connect with their audiences by referring to relevant facts about audience members, or about the audience as a group. Such connections are rare nowadays: Many presenters do minimal preparation and dump generic data on audiences. But finding relevant facts doesn’t require a private investigator or an army of researchers. Use these seven simple techniques….

 

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About the author (2011)

Jerry Weissman, the world's #1 corporate presentations consultant, is known worldwide for his confidential executive coaching sessions. Weissman’s private client list includes the top brass at Yahoo!, eBay, Intel, Intuit, Cisco Systems, Microsoft, and many others. His techniques have helped nearly 400 client firms hone persuasive IPO road show presentations that have raised hundreds of billions of dollars in the stock market; and have helped hundreds of other public and pre-public firms develop and deliver crucial business presentations. His books include Presenting to Win and How to Handle Tough Questions...When It Counts.

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