Conscious Business: How to Build Value Through Values

Front Cover
Sounds True, Sep 1, 2006 - Business & Economics - 360 pages
**Winner of the 2009 Nautilus Gold Award**
 
Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents breakthrough techniques to help you achieve:
  • Unconditional responsibility—how to become the main character of your life
  • Unflinching integrity—how to succeed beyond success
  • Authentic communication—how to speak your truth, and elicit others' truths
  • Impeccable commitments—how to coordinate actions with accountability
  • Right leadership—how being, rather than doing, is the ultimate source of excellence
A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.


Excerpt
 
Consciousness is the ability to experience reality, to be aware of our inner and outer worlds.  It allows us to adapt to our environment and act to promote our lives.  All living beings possess consciousness, but human beings have a unique kind.  Unlike plants and other animals, we can think and act beyond instinctual drives and conditioning.  We can be autonomous (from the Greek, “self-governing”).  While this autonomy is a possibility, it is not a given.  We must develop it through conscious choices.
To be conscious means to be awake, mindful.  To live consciously means to be open to perceiving the world around us, to understand our circumstances, and to decide how to respond to them in ways that honor our needs, values, and goals.  To be unconscious is to be asleep, mindless.  To live unconsciously means to be driven by instincts and habitual patterns.
Have you ever driven down the highway on cruise control, engaged in a conversation or daydreaming, only to realize you missed your exit?  You didn’t literally lose consciousness, but you dimmed your awareness.  Relevant details, such as your location and the actions needed to reach your goal, receded from the forefront of your mind.  Your eyes were open, but you didn’t see.  This is a poor way to drive—and an even poorer way to live.
Praise
 
“Consciousness has a real and deep business impact. Learning how to work in full congruence with our values has inspired every person in my tem to be a better professional—and a better human being.”
—Sheryl Sandberg, Chief Operating Officer, Facebook
 
“Fred has been a true partner in our efforts to build a conscious organization, helping us move from aspiration to implementation.  His advice is never easy, but always worthwhile.”
—Eugenio Beaufrand, Vice President, Microsoft Latin America
 
Conscious Business translates the tools of organizational learning into day-to-day business applications.  Both at Chrysler and DTE Energy, Fred’s work has allowed us to shift our culture faster, but with much greater sustainability than any other effort.”
—David Meador, Senior Vice President of Finance, Detroit Edison
 
 

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Contents

PRODUCTIVE APOLOGIES
22
RECOMMITMENT COSTS
28
Emotional Mastery
58
WHOS AFRAID OF THE
66
THE HEART OF REASON
72
TOWARD EMOTIONAL
86
Selfregulation
99
Selfinquiry
104
A WONDERFUL CAREER
215
THE GAME OF BUSINESS
227
A SPIRITUAL HARNESS
233
General
286
Foreword by Peter Senge
288
Foreword by Ken Wilber
289
Prologue
290
Conscious
291

Selfexpression
111
FORGIVENESS
131
MASTERING OTHERS
137
Inquiry and listening
156
Entering the Market
167
THE REAL PURPOSE OF
177
SELFACTUALIZING WORK
191
THE SOUL OF BUSINESS
198
TURNING GREED INTO
208
Unconditional
292
Essential
293
Ontological
294
Constructive
297
Impeccable
298
Emotional
299
33
321
Copyright

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About the author (2006)

Fred Kofman

Fred Kofman, PhD, holds a doctorate in economics from the University of California, Berkeley, and is Google’s Vice President and leadership development advisor, director of the Conscious Leadership Center at Tecnológico de Monterrey, and founder and president of the Conscious Business Center International. Previously, he was Vice President of Executive Development at LinkedIn and a cofounder of Axialent, a global consulting company which has delivered leadership programs to more than 15,000 executives around the world. Fred is the author of the trilogy Metamanagement (2001), Conscious Business (2006), and The Meaning Revolution (2018).


Ken Wilber

Ken Wilber is one of the most influential and widely read American philosophers of our time. His writing has been translated into more than 20 languages. Ken Wilber is the author of many books, including The Spectrum of Consciousness; The Eye of Spirit; Grace and Grit; Sex, Ecology, Spirituality; A Brief History of Everything; Boomeritis; and The Marriage of Sense and Soul. Ken Wilber lives in Denver, Colorado.


Peter Senge

Peter Senge, Ph.D. is a senior lecturer at MIT Sloan School of Management; founding chairperson of the SoL (Society of Organizational Living), a global network of individuals and organizations working together for systemic change; the author of the widely acclaimed The Fifth Discipline; and co-author of Presence: Human Purpose and the Field of the Future. He teaches the principles of conscious learning to organizations and individuals internationally.

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