Construction Business Development
Christopher Preece, Paul Smith, Krisen Moodley
Routledge, Mar 30, 2007 - Architecture - 216 pages
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment.
This practical book will help construction managers learn how to turn clients into loyal customers.
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2nd International Construction Academic Proceedings 2001 achieve activities analysis approach areas assessment audit bidder building business development manager business model Civil Engineering client-care collaboration communications company’s competence competitive advantage competitors considered construction industry Construction Marketing Conference contract contractors corporate cost create culture Customer relationship management customer’s deliver e-business effective Egan engineering consultancies environment extranet factors firm focus global identify impact implementation important improve initiatives innovation International Construction Marketing Internet involved issues Knowledge management marketing objectives marketing plan marketing strategy operations opportunities organization’s organizational performance potential Preece professional profit programme public relations public relations function relationship marketing responsibility role sector segments sharing skills specific staff stakeholders structure success suppliers supply chain SWOT analysis tacit knowledge targets Thomas Telford tion UK construction understanding University of Leeds winning