Construction and Engineering Marketing for Major Product Services

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Wiley, Feb 11, 1983 - Technology & Engineering - 419 pages
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A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.

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Contents

Introduction
1
The Function of MarketingA Matching of Services to Needs
7
The Establishment of a Marketing Plan
19
Copyright

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