Construction and Engineering Marketing for Major Product Services

Front Cover
Wiley, Feb 11, 1983 - Technology & Engineering - 419 pages
0 Reviews
Reviews aren't verified, but Google checks for and removes fake content when it's identified
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.


The Function of MarketingA Matching of Services to Needs
The Establishment of a Marketing Plan

23 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information