Consulting For Dummies

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John Wiley & Sons, Jan 31, 2011 - Business & Economics - 384 pages
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Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.
 

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Contents

Introduction
1
Taking Your Consulting Business
5
So You Want to Be a Consultant
7
Introducing the Wonderful World of Consulting
9
Determining Whether Consulting Is Right for You
21
Taking the Plunge into Consulting Or at Least
35
Getting Your Consulting Business
49
Getting a Grip on Legalities Finances and Ethics
71
Selling Your Consulting Services 167 Chapter 12 The ABCs of Selling
169
Getting the Word Out Promoting Your Business
185
Building Business and Referrals through Current Clients
199
Building Business with New Clients
211
Taking Care of Business
229
Keeping Track of Your Time and Money
249
Communicating Your Way to Success
263
Troubleshooting Common Consulting Issues
277

Setting Your Fees
89
The Short Course in Consulting
107
The Short Course in Consulting 107 Chapter 7 Defining the Problem and Writing a Winning Proposal
109
Collecting the Client Data You Need
127
ProblemSolving and Developing Recommendations
137
ProblemSolving and Developing Recommendations 137 Chapter 10 Tell It Like It Is Presenting Your Recommendations
147
Implementation Making Your Prescriptions Stick
159
Selling Your Consulting Services
167
Building on Your Success
291
Advanced Pricing Strategies
301
Enhancing Your Image and Reputation
311
The Part of Tens
321
Ten Effective Marketing Strategies for New Business
329
Ten Ways to Build Business with a Client
335
Index
341
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About the author (2011)

Bob Nelson (San Diego, CA) is founder and president of Nelson Motivation, Inc., a management training and consulting firm based in San Diego, California. As a practicing manager and a best-selling author, he is an internationally recognized expert in the areas of employee recognition, rewards, motivation, morale, retention, productivity, and management. He is author of the bestselling book 1001 Ways to Reward Employees (Workman) — which has sold over 1.5 million copies worldwide — and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Peter Economy (Wiley), as well as 18 other books on management and motivation.
Bob has been featured extensively in the media, including television appearances on CNN, CNBC, PBS, and MSNBC; radio appearances on NPR, USA Radio Network and the Business News Network; and print appearances in the New York Times, the Wall Street Journal, the Washington Post, and many more. He writes a weekly column for American City Business Journals and a monthly column for Corporate Meetings & Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. Drucker Graduate Management Center of Claremont Graduate University in suburban Los Angeles, and received his MBA in organizational behavior from The University of California at Berkeley. For more information on products and services offered by Nelson Motivation, Inc. — including speaking or consulting services — call 800-575-5521. Visit Bob at his Web site: www.nelsonmotivation.com.

Peter Economy (La Jolla, CA) is a freelance business writer and publishing consultant who is associate editor of the Apex award-winning magazine Leader to Leader, and coauthor of the best-selling book Managing For Dummies, 2nd Edition, with Bob Nelson (Wiley), Giving Back with Bert Berkley (Wiley), The SAIC Solution with J. Robert Beyster (Wiley), as well as the author or coauthor of more than 30 other books on a wide variety of business and other topics. Visit Peter at his Web site: www.petereconomy.com and be sure to check out his Free Book Project at: www.booksforfree.org.

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