Consumer Behavior: And the Practice of Marketing

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Bell and Howell, 1987 - Business & Economics - 776 pages
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Contents

CONTENTS PART
27
Methods for Studying Consumer Behavior
33
DEMOGRAPHIC ECONOMIC AND SITUATIONAL FACTORS
63
How Demographics Influence Consumer Behavior
71
The Question of Social Class
80
The Economics of Consumption
103
Psychological Economics and the Theory of Demand
109
The New Economic Theory of Consumer Behavior
117
The Nature of Consumer Problem Solving
390
Product Evaluation and the Purchase Decision
405
A Marketing View
411
14
418
Consumer Attitudes and Attitude Change
457
Other Dimensions of Attitudes
464
The Predictability of Attitudes
471
Attitude Change and Marketing
477

Situational Influences on Consumer Behavior
125
Temporal Factors
131
The Interaction of the Person and the Situation
138
PART THREE
146
Definition of Culture
152
Cultural Change
158
Culture and Marketing
172
The Family Group in Marketing
215
The Changing American Family
224
The Family Decision Process
231
Family Decision Patterns and Market Segmentation
240
Consumer Behavior in Organizations
249
A Model of Organizational Buying
258
PART FOUR
264
Problems in Studying Motivation
270
Needs Goals and Products
276
Implications of Motivation Theories
288
Motivation Emotion and Marketing
295
Personality Life Style and Self
337
Socialpsychological Theory
345
Psychographics
355
The Selfconcept
364
Marketing Implications of the Selfconcept
372
INFORMATION PROCESSING AND DECISION MAKING
383
Consumer Decision Making
497
Programmed and Nonprogrammed Decisions
505
Theories of Decision Making
514
Decision Theories and Marketing
524
A Management Perspective
531
PART
539
Private Label and Generic Products
567
The Evaluation of Marketing Communications
613
Copy Testing
619
Measures of Advertising Effectiveness
625
Innovation and Diffusion
639
Consumer and SocialCommunication Influences
652
Consumerism and Government Regulation
661
Product Safety
674
PART SEVEN
682
Forms in Which Theory is Expressed
690
CONTENTS Contemporary Models of Consumer Behavior
698
23
716
A Look at the Future
743
Metatheory in Consumer Behavior
749
Where We Are
756
Subject Index
765
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