Consumer Behavior

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Harcourt College Publishers, 2001 - Business & Economics - 570 pages
In the ninth edition of 'Consumer Behavior', as with preceding editions, the authors incorporate information from every discipline that contributes to understanding consumers such as psychology, economics, sociology and anthropology. It addresses new applications of consumer behavior theory by addressing Internet buying and Internet-assisted decision making where relevant, as well as it introduces new areas of influence that expand the scope and relevance of consumer behavior beyond affecting the sale of a product or the patronage of a store. New to this edition is the concept of comprehensive consumer orientation - a step beyond the marketing orientation most firms have adopted today. It focuses on the need for a unified consumer orientation for all members of the supply chain. This requires shared information in the channel and a common consumer-oriented goal. It also focuses on the role of consumers in shaping all aspects of societies, which given the drive toward market-driven economies is becoming a popular topic in popular press.

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About the author (2001)

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Paul W. Miniard earned his B.S., M.A., and Ph.D. at the University of Florida and is currently the BMI Professor of Marketing at Florida International University. Previously, he was a tenured member of the faculties at the University of South Carolina and the Ohio State University. Dr. Miniard is well known through his published research in the areas of advertising and consumer behavior. His research has appeared in a number of leading journals, including Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, and Marketing Letters. He has received a number of honors and awards for his research, service, and teaching at both the undergraduate and graduate levels. He also serves as a consultant and expert witness in areas involving advertising and consumer behavior.

James F. Engel earned his B.S. at Drake University and obtained his Ph.D. at the University of Illinois, Urbana. Professor Engel has a distinguished name in the study of consumer behavior. He was honored by his peers in 1980 as the founder of the field when he was named one of the first two Fellows of the Association for Consumer Research. He received a similar citation with the prestigious Paul D. Converse Award of the American Marketing Association. These honors were given in recognition of his pioneering research (which he began in 1960), his original role as senior author of this textbook, and other forms of leadership. Dr. Engel is the retired Distinguished Professor of Marketing and Director of the Center for Organizational Excellence at Eastern College, St. Davids, Pennsylvania. In his career, Professor Engel shifted his emphasis from consumer goods marketing to the application of nonprofit marketing principles to religious organizations worldwide. He has served as a consultant and management development specialist with hundreds of organizations in more than sixty countries.

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