Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

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Georgios I. Doukidis, Adam P. Vrechopoulos
Springer Science & Business Media, Nov 29, 2004 - Business & Economics - 257 pages
In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through collaborative management. The papers c- lected here, first presented in Athens, represent an important contribution to the research literature of modern business. The wide-scale institutional development of collaborative practices in the European consumer goods business began in 1994 with the creation of ECR (“Efficient Consumer Response”) Europe, a joint initiative of ma- facturers and retailers working together to improve the quality and p- formance of the value chain. At the heart of ECR was a business envir- ment characterised by dramatic advances in information technology, shifts in consumer demand, and the increasing movements of goods across int- national borders. This new reality required a fundamental reconsideration of the most effective way of delivering the right products to consumers at the right price.

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Improvement Opportunities in Retail Logistics
A Dynamic RealTime Vehicle Routing System for Distribution Operations
Bargaining and Alliances in Supply Chains
Easy Connection and Information Exchange between Suppliers and Retailers
Multichannel Retailing Relationships Integration and Electronic Transformations
Multichannel Retailing and Brand Policies
Designing Alternative Store Layouts for Internet Retailing
In Search for Viable eSolutions
Increasing Shelf Availability Through InternetBased Information Sharing and Collaborative Store Ordering
Towards the Development of an Algorithm to Discover OutOfShelf Situations
Food Value Chain Analysis
Extending ECR into Product Innovation
Beyond RFID Supporting Supply Chain Management with Intelligent Tagging
Turning Signals into Profits in the RFIDEnabled Supply Chain
Embedding Technology in the Retail Arena
Towards Smarter Supply and DemandChain Collaboration Practices Enabled by RFID Technology

Beyond CPFR Defining the Future of Supply Chain Collaboration
An Examination of the Extent the Causes and the Efforts to Address Retail OutofStocks

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