Consumer Response to Risk Information: A Case Study of the Impact of the Alar Scare on New York City Fresh Apple Demand |
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60 Minutes Actual per Capita Alar incident Alar scare amounts of risk Apple Consumption Estimated Apple Consumption lbs apple growers apple industry apple market apple prices apple products articles about Alar autoregressive banana price Capita Apple Consumption carcinogenic Chemical CMSA Consumer Price Index consumer response contamination coverage of Alar cranberries cumulative media variable cumulative number daminozide deflated retail price demand for fresh Doug Edwards DRPANY DRPBNY CPINY dummy variable econometric elastic estimated sales loss FIGURE food scare fresh apple consumption fresh apple demand growth regulator health risk heptachlor included increasing amounts information variable June lagged effect lagged media effect loss in revenue loss to retailers market demand model media coverage Michigan State University Months QNY POPNY newspaper coverage number of articles Oahu PCQNY percent pesticide Red Delicious risk exposure season Sept statistically sumers tion U.S. Department UDMH Uniroyal York City