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TABLE OF CONTENTS 1
Using the Written Word to Communicate with Customers
Recipe Card Programs 313
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Activities Directory advertising associates audience Avenue Big Bear Big Bear Stores Byerly's cards community relations programs company's conference consumer affairs departments consumer affairs professionals consumer affairs staff consumer issues consumer panel Consumer Services crisis management crisis situations customer contacts develop Director distribution efforts evaluation FMI Consumer Affairs FMI member companies FMI's food bank Food Marketing Institute food safety Food Town Giant Food Grocery Hannaford Bros HARRIS TEETER Health idea identified in-store Internet involved manual marketing area meeting newsletter Nutrition NW Washington organizations P.O. Box panel members panelists participate policies potential Price Chopper problem public relations questions recipes release reporters response retailers shoppers Spartan Stores story Street Suite Super supermarket consumer affairs SUPERMARKET CUSTOMERS supermarket industry target topics tours UKROP'S SUPER MARKETS University WAKEFERN FOOD CORPORATION Wegmans Food Markets