Consumer attitudes toward direct-to-home marketing systems
A general description of direct selling methods; Statement and description of the problem area; The five sales functions; Methods of research; Statistical analyses of the hypotheses; Analysis of supplementary data.
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A General Description of Direct Selling Methods
Review of the Literature
Methods of Research
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advertising analysis Baltimore bipolar pairs buyer buyer's remorse buying cold canvass consumer attitudes consumer receptivity consumer resistance consumer sample consumer's image consumer's questionnaire Consumers in Various Contingency Table degree Deliver a Sales direct mail direct sales person direct salesman Direct Salesman's Attempt Direct Selling Companies direct selling effort direct selling firms direct selling programs direct selling systems direct-to-home distribution direct-to-home selling DISAGREE door Door-to-Door Sales drop-in encyclopedias firm's frequency Haring's household husband Hypothesis included income indicated Joel Dean marketing communications spectrum mean values method misrepresentation objective one-call percent postal zones product being sold prospect purchase questionnaire Section recruiting representatives Response of Consumers retail sales force sales irregularities Sales Management sales presentation sampling rate scale seller Semantic Differential Sidney Siegel significant differences statement sumer Table techniques telephone tion U.S. Congress University of Maryland willingness to listen