Consumer attitudes toward direct-to-home marketing systems

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Dunellen, 1971 - Business & Economics - 166 pages
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A general description of direct selling methods; Statement and description of the problem area; The five sales functions; Methods of research; Statistical analyses of the hypotheses; Analysis of supplementary data.

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Contents

A General Description of Direct Selling Methods
25
Review of the Literature
55
Methods of Research
65
Copyright

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