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Advertising Choice and Welfare
Scaling Product Characteristics
The Perception of Laundry Cleaning Products in Barbados
6 other sections not shown
analysis assumed Barbados Blue soap Breeze and Drive Breeze users cent cognitive dissonance consumer choice consumption efficiency conveyed by advertising demand developing countries dissonance reduction Drive less Breeze Drive users Ease of lather effects of advertising efficiency frontier evaluation example extent Figure hand and fabric hard water high-income household production functions important indifference curve individual differences interval scale intervals J. K. Galbraith Lancaster laundry soap less Breeze scores lexicographic low-income groups major matrix multidimensional scaling number of dimensions over-valuation packaging perception pre-soak preference problem product characteristics purchase ratings reduce relative relevant characteristics represented respondents Roberts plant Roberts soap sample scalar-products semantic differential semantic differential scale soil and stain soil removing ability stain removing ability synthetic detergents Table tastes three detergents Tide traditional theory Urban poor Urban rich utility function vectors wash welfare economics welfare effects welfare impact welfare losses whitening ability