Consuming cultures, global perspectives: historical trajectories, transnational exchanges

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Berg, Aug 8, 2006 - History - 317 pages
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Drawing on case studies from around the world, a trans-national perspective allows the authors to look at the genealogy of the modern consumer and the development of consumer cultures, from the porcelain trade and consumption in Britain and China in the seventeenth and eighteenth centuries, to post Second World War developments in America and Japan, and the contemporary consumer politics of cosmopolitan citizenship.

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Contents

Meanings Identities
19
Brand Management and the Productivity of Consumption
71
Rethinking the Birth
95
Copyright

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About the author (2006)

John Brewer is Professor of History and Literature at the California Institute of Technology. Frank Trentmann is Senior Lecturer in Modern History at Birkbeck College, London, and Director of the Cultures of Consumption programme (ESRC-AHRC).

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