The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
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analogy argues Augustine Bon’s Camus’s chapter cholera cognitive computer virus concept conceptual metaphor conta contagion metaphor contagion of example crowd crowd psychology cultural Dawkins Dawkins’s deﬁned deﬁnition Derrida Dionysus discourse economic emph epidemic epidemiological Erasmus essay evolution explains ﬁeld ﬁgurative language ﬁgure ﬁlm ﬁnancial contagion ﬁnd ﬁrst French Gabriel Tarde germ Ginneken gion Hospital’s human ideas imitative contagion infection infectious disease inﬂuence instance Iohnson Lamarckian Latour literal literary literature lois de l’imitation meme theory memetics mental miasma mimesis mimetic moral contagion Nietzsche Nietzsche’s nineteenth century novel ofthe original outbreak parasite Parikka Pelagian Pelagius philosophy phrase contagion physical plague Plato’s Pontypool psychology published reﬂected rhetoric scientiﬁc Selfish Gene Sighele signiﬁcant Sirocco Snow Crash social contagion theory social inﬂuence soft inheritance source domain speciﬁcally spread suggests tagion Tarde Tarde’s target domain tion translation viral virus viruses Weismann barrier wind word writes