Contagious Metaphor

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A&C Black, Sep 6, 2012 - Literary Criticism - 208 pages
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The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
 

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Contents

Due Preparations
1
Chapter 1 Contagious Metaphor
9
Literary Contagions and the Endurance of Miasma Theory
37
Chapter 3 The French fin de siècle and the Birth of Social Contagion Theory
59
Chapter 4 The Contagion of Example
81
Richard Dawkins Meme Theory and the Politics of Metaphor
101
Chapter 6 Networks of Contagion
123
Notes
145
Bibliography
167
Index
189
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About the author (2012)

Peta Mitchell is Senior Lecturer in the School of English, Media Studies, and Art History at the University of Queensland, Australia, and author of Cartographic Strategies of Postmodernity (Routledge, 2008).

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