Contemporary Advertising

Front Cover
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.

What people are saying - Write a review

We haven't found any reviews in the usual places.

About the author (1992)

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

Bibliographic information