Contemporary Advertising Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics. |
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Bibliographic information
| Title | Contemporary Advertising Irwin series in marketing |
| Authors | Courtland L. Bovée, William F. Arens |
| Editor | William F. Arens |
| Edition | 4 |
| Publisher | Irwin, 1992 |
| ISBN | 025609196X, 9780256091960 |
| Length | 718 pages |
| Export Citation | BiBTeX EndNote RefMan |