Contemporary Advertising

Courtland L. Bovee, Courtland L. Bovée, William F. Arens

Irwin, 1992 - Advertising - 718 pages

Contains information on: Coca Cola ; Apple computers ; Radio and television commercials ; Advertising media ; Advertising agencies ; Advertising ethics.

What people are saying

Review: Contemporary Advertising [With Student Survey]

User Review  - Lori Moore - Goodreads

This is a good text that I've used to teach this course as a Graduate level Marketing Course specializing in Advertising.

About the author

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

Bibliographic information

• Title: Contemporary Advertising; Irwin series in marketing
• Authors: Courtland L. Bovee, Courtland L. Bovée, William F. Arens
• Editor: William F. Arens
• Edition: 4
• Publisher: Irwin, 1992
• ISBN: 025609196X, 9780256091960
• Length: 718 pages