Contemporary Business 2010 Update

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John Wiley & Sons, Dec 30, 2009 - Business & Economics - 800 pages
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Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.
 

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I attended the University of Hawaii Maui College. We were using this book in Kelly Wanatabe's class. She was perfect and this books was great. It got every answers to my questions. It's easy to read and it's GREAT.

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Contents

Hit Miss
9
chapter
13
The Changing Face of Business 2
29
GLOSSARY
65
Economic Challenges Facing Contemporary Business
66
Global Economic Challenges of the 21st Century
90
The Rise of Wind Energy
96
Competing in World Markets
100
Corporate Culture
271
Whats Ahead
281
NetApp Builds on Trust
287
The Good Bad and Ugly
295
How to Ask for a Flexible
301
Summary of Learning Goals 316 Business Terms You Need to Know 318
318
chapter 10
324
Uniteds Clean Teams
332

Most from a Global Major U S Exports and Imports 106 Exchange Rates
110
Employment Choices 114 CAFTADR 120 European Union
120
Expansion Bears Fruit 124 Levels of Involvement 122 From Multinational Corporation to Global Business
127
1 McDonalds Delivers for Foreign Markets
133
Options for Organizing Small and Large Businesses
140
Turning Technologies Management Shortcomings 150 Inadequate Financing 151
148
NAME INDEX
150
Alternatives for Organizing a Business
163
Corporate Management 167 EmployeeOwned Corporations 169
169
Summary of Learning Goals 173 Business Terms You Need to Know 175
175
The Entrepreneurship Alternative
180
Revolution Foods Serves
181
Marc Eckos Edgy
187
Intrapreneurship
204
Video Case 6 3 The Geek Squad to the Rescue
210
Doing Business Online
212
Using the Webs Communication Function
230
Managing a Web Site
236
Summary of Learning Goals 241 Business Terms You Need to Know 243
243
Empowering People to Achieve Business Objectives
251
Douglas Conant Heats
253
Kelloggs Brings Ethics
259
Setting Objectives for the Organization 265 Creating Strategies
265
How to
343
Production and Operations Management
354
Hit Miss
359
Business Etiquette
365
Should Airlines Outsource
375
Zippy Production Means Fast Fashion
381
Marketing Management
388
When Free Credit Reports
397
19
400
Segmenting Business Markets
407
Whats Ahead
413
Video Case 12 3 WBRU Listens to Its Customers
419
Product and Distribution Strategies
420
Chattem Breathes Life into
427
WalMart Leads the Wave Profitability Objectives 479 Volume Objectives 479
481
2 Marketing to the Over40 Crowd
490
Managing Technology and Information
495
Using Technology to Manage Information
496
Financial Management 590
505
Computing to Business
513
Managing Financial Resources 557
525
Calculating Who Done
527
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