Contemporary Business 2010 UpdateOpening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. |
Contents
Part | 1 |
What Makes a Company Admired? | 24 |
xxvi | 30 |
Citigroup Closes | 32 |
Entropy Surfboards Ride | 33 |
Part 2 | 34 |
Salaries of CEOs? 602 | 35 |
How to Handle Donations | 39 |
587 | 333 |
Crisis Management | 344 |
1 Southwest Airlines Faces a Public Crisis | 350 |
Production and Operations Management | 354 |
chapter 18 | 356 |
The Location Decision | 377 |
Part 4 | 386 |
CustomerDriven Marketing | 388 |
appendixes | 44 |
Ethical Awareness 42 Ethical Education 43 Ethical Action 43 Ethical Leadership | 58 |
Economic Challenges Facing Contemporary Business | 66 |
Stimulus | 67 |
Issues for the Entire Economy | 75 |
Global Economic Challenges of the 21st Century | 90 |
The Rise of Wind Energy | 98 |
Competing in World Markets | 100 |
Starting and Growing Your Business | 139 |
Creating a Business Plan 153 Small Business Administration 155 | 155 |
Benefits and Problems of Franchising | 161 |
Types of Corporations 167 The Incorporation Process 167 | 167 |
Summary of Learning Goals 173 Business Terms You Need to Know 175 | 175 |
Revolution Foods Serves | 181 |
Contents | 187 |
Part 3 | 198 |
Doing Business Online | 212 |
Chapter 8 | 214 |
Management Leadership and the Internal Organization | 251 |
Chapter 9 | 257 |
Defining the Organizations Mission 262 Assessing Your Competitive Position 263 | 263 |
Chapter 10 | 267 |
Organizational Structures | 271 |
1 Merck Gets Well | 284 |
Communication | 324 |
Solving an Ethical | 327 |
Contents | 416 |
Chapter 12 | 420 |
Chattem Breathes Life into | 427 |
Part 5 | 432 |
Distribution Channels | 436 |
Nonstore Retailers 440 Store Retailers 442 How Retailers Compete | 443 |
Whats Ahead | 450 |
Americas Love of RagstoRiches Game Is Timeless | 456 |
Objectives of Promotional Strategy 462 Promotional Planning | 464 |
Sales Promotion | 470 |
Personal Selling | 474 |
Contents | 480 |
2 Marketing to the Over40 Crowd | 490 |
BlackBerry Storm Takes | 497 |
Chips on | 506 |
Computing to Business | 513 |
Whats Ahead | 515 |
Just What the Customer Ordered | 521 |
Chapter 16 | 522 |
Calculating Who Done | 527 |
The Accounting Equation 531 The Impact of Computers | 533 |
Vietnam | 539 |
Appendix | 544 |
The Financial System | 546 |
1 Lawson Software Streamlines Financial Processes | 551 |
Other editions - View all
Common terms and phrases
accounting advertising Assessment Check Answers benefits brand Burton Snowboards business ethics buyers Cannondale cash Chapter Community College company's competition consumers corporate costs countries create Critical Thinking customers decisions demand e-business e-mail economic effective electronic employees entrepreneurs ESPN exports Facebook factors factors of production firm's firms franchise FUBU Global Environment goals Google Greensburg human resource Identify important increase industry information systems Internet investment investors iPhone Lululemon major managers manufacturing marketing McDonald's million nations Nokia offer operations owners percent performance PetSmart Pollo Campero profits programs promotional purchase Questions for Critical relationships retailers selling small businesses social responsibility standards Starbucks strategy success suppliers tion trade types U.S. Census Bureau United users Wal-Mart Waterford Wedgwood WBRU workers workforce