Contemporary Business Reports

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Cengage Learning, Feb 6, 2012 - Business & Economics - 544 pages
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Contemporary Business Reports, 5th Edition enables readers to master the skills of producing and presenting business reports. This text is a step-by-step guide to creating all types of simple and complex reports, such as trip reports, status reports, feasibility studies, proposals, analytical reports, and more. Starting with writing fundamentals, readers will work through the processes of planning, drafting, revising, editing, and producing a variety of simple reports. Then, the text focuses on mastering techniques for planning and conducting research to address more complex business problems, and ends in a comprehensive analytical report. Throughout, readers learn presentation techniques and skills they can use to communicate orally the information contained in your reports. This edition also includes new content addressing the impact of and use of electronic technology in the reporting process.
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Contents

Report Characteristics
1
Planning the Report
27
Producing the Report
57
Writing Style and Lapses
73
Illustrating the Report
113
Formatting the Report
153
Writing Routine Reports
181
Writing Nonroutine Reports
207
Planning the Research
287
Selecting Data Sources
313
Using Secondary Data Sources
335
Using Primary Data Sources
367
Documenting Data Sources
409
Analyzing Data for Complex Reports
433
Writing Business Research Reports
471
Index
523

Planning and Delivering an Oral Report
237

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About the author (2012)

Shirley Kuiper is an Emerita Professor, Moore School of Business, University of South Carolina, Columbia, SC. She holds degrees from the University of Michigan, University of Colorado, and Indiana University. She has taught business communication at high school, community college, university undergraduate, and university graduate levels. Dr. Kuiper's communication publications include articles in journals such as Journal of Business Communication, Business Communication Quarterly, Delta Pi Epsilon Journal, and Office Systems Research Journal. In addition to CONTEMPORARY BUSINESS REPORTS, Dr. Kuiper authored or coauthored four previous editions of this book (under the titles Report Writing with Microcomputer Applications and Contemporary Business Report Writing), multiple editions of EFFECTIVE COMMUNICATION IN BUSINESS, and a basic English training program for insurance employees. Dr. Kuiper has been an active member of the Association for Business Communication for 40 years. The Association honored her with a Distinguished Member award in 1995 and the Meada Gibbs Outstanding Teacher Award in 1997. She also received the Outstanding Service Award from the Moore School of Business in 1999 and the Clarice Brantley Outstanding Service Award from ABCSE in 2011.

DR. DORINDA CLIPPINGER earned business education degrees from Shippensburg University of Pennsylvania and Indiana University in Bloomington; taught in Western Kentucky University's Business Administration College; and developed and managed projects at South-Western Publishing Co. before founding Penworthy Learning Systems, a consultancy for instructional materials publishers. As a Lecturer in Management, Darla Moore School of Business, University of South Carolina (1999-2010), she taught professional communication, including report writing and presentation.

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