Contemporary Consumption Rituals: A Research Anthology

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Cele C. Otnes, Tina M. Lowrey
Taylor & Francis, May 20, 2004 - Business & Economics - 360 pages
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
 

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Contents

Holidays and Consumption
37
Wedding Rituals Across Cultures
123
Gift Exchange
179
Pushing the Boundary of Ritual
267
Afterword
313
Author Index
321
Subject Index
329
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About the author (2004)

Cele C. Otnes is Associate Professor of Business Administration at the University of Illinois, Urbana-Champaign. She is the coeditor, with Richard F. Beltramini, of "Gift-Giving: An Interdisciplinary Anthology "(1996), and is also coeditor, with Tina M. Lowrey, of the forthcoming book "Contemporary Consumption Rituals: A Research Anthology" (2003). Elizabeth H. Pleck is Professor of History and of Human and Community Development at the University of Illinois, Urbana-Champaign. She is the author of "Celebrating the Family: Ritual, Consumer Culture and Ethnicity "(2000) and "Domestic Tyranny: The Making of Social Policy against Family Violence from Colonial Times to the Present "(1987).

Tina M. Lowrey (Ph.D., University of Illinois) is Professor of Marketing at the University of Texas at San Antonio. Her research investigates the impact of various psycholinguistic factors, particularly syntax and phonetic symbolism on advertising recall and persuasiveness. Her work has appeared in such journals as "Journal of Consumer Research," "Journal of Consumer Psychology," and "Journal of Advertising.

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