Contemporary Microenterprise: Concepts and Cases

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Joseph Mark S. Munoz
Edward Elgar Publishing, Jan 1, 2010 - Business & Economics - 336 pages
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While there have been numerous books and articles written on the popular topic of microfinance , few books have been written on the business model behind it: the microenterprise . Due to its diversity of thought and high quality of chapter contributions,
 

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Contents

1 Introduction
1
a crossnational comparison
9
the interface between entrepreneur and manager
20
evidence from Vietnam
32
5 Theoretical view on microenterprise entrepreneurial motivators
49
6 Creating a typology for the arts and crafts microenterprise
61
7 The challenges for tourism microenterprises in the Tiger Leaping Gorge Southwest China
74
the case of Faulu Kenya
87
the Malaysian growth experience
180
the case of Dotz in Brazil
193
the case of Indonesia
206
the case of Hand in Hand in India and South Africa
221
an applied perspective
234
the case of TNCs in Tanzania
247
outcomebased evidence from the Center for Women and Enterprise
260
underlying values and assumptions
276

9 Is microcredit compatible with microentrepreneurship? Evidence from Latin American tienditas
102
assessing its impact on microenterprises
116
innovative business models at the base of the pyramid
129
can webenabled microenterprises successfully internationalize?
140
drawing lessons from franchise literature
155
a Philippine perspective
288
23 Conclusion
300
Index
307
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