Contemporary Rhetorical Theory: A Reader

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John Louis Lucaites, Celeste Michelle Condit, Sally Caudill
Guilford Press, 1999 - Language Arts & Disciplines - 627 pages
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This indispensable text brings together important essays on the themes, issues, and controversies that have shaped the development of rhetorical theory since the late 1960s. An extensive introduction and epilogue by the editors thoughtfully examine the current state of the field and its future directions, focusing in particular on how theorists are negotiating the tensions between modernist and postmodernist considerations. Each of the volume's eight main sections comprises a brief explanatory introduction, four to six essays selected for their enduring significance, and suggestions for further reading. Topics addressed include problems of defining rhetoric, the relationship between rhetoric and epistemology, the rhetorical situation, reason and public morality, the nature of the audience, the role of discourse in social change, rhetoric in the mass media, and challenges to rhetorical theory from the margins. An extensive subject index facilitates comparison of key concepts and principles across all of the essays featured.
 

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Contents

What Can a Rhetoric Be?
19
Toward a Sophistic Definition of Rhetoric
25
Status Marginality and Rhetorical Theory
35
The Habitation of Rhetoric
52
Text Context and the Fragmentation of Contemporary Culture
65
Tradition and Invention
79
Rhetoric as an Achievement Without Woman
101
Rhetoric and Epistemology
127
The Second Persona
331
A Rhetorical Alternative
341
An Ideological Turn in Rhetorical Theory
357
The Role of Discourse in Social Change
381
A Theory of Persuasion for Social Movements
385
An Oxymoron
397
The Functions of Presidential Campaigning
411
A Link Between Rhetoric and Ideology
425

On Viewing Rhetoric as Epistemic
131
Knowledge Consensus and Rhetorical Theory
140
Postmodern Rhetoric
153
Rhetorical Perspectivism
176
Reflections of the Rhetorical Turn in the Human Sciences
194
The Character of the Rhetorical Situation
213
The Rhetorical Situation
217
The Myth of the Rhetorical Situation
226
Rethinking the Rhetorical Situation from within the Thematic of Difference
232
Rhetoric Reason and Public Morality
247
A Speculative Inquiry into the Art of Public Deliberation
251
The Case of Public Moral Argument
265
Rhetorical Conversation Time and Moral Action
288
The Rhetorical Construction of Public Morality
306
The Nature of the Audience
327
Theory and Praxis
441
Confronting Blindspots in Discourse and Social Theory
464
Rhetoric in the Mass Media
475
Burkes Representative Anecdote as a Method in Media Criticism
479
The Rhetorical Limits of Polysemy
494
Integrating Ideology and Archetype in Rhetorical Criticism
512
Challenging the Tradition of Rhetorical Theory from the Margins
535
Marxism and Rhetorical Theory
539
An Afrocentric Theory of Communication
552
Disciplining the Feminine
563
An Other View
591
Contributions from Rhetorical Theory
609
Index
615
About the Editors
627
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About the author (1999)

John Louis Lucaites (PhD, University of Iowa, 1984) is associate professor in the Department of Communication and Culture, adjunct associate professor in American Studies at Indiana University. He is also a Fellow at the Poynter center for the Study of Ethics at Indiana University. He teaches courses in rhetorical theory and the relationship between rhetoric and social theory. His current research focuses on the critique of liberalism and democratic culture. He is the coauthor with Celeste Michelle Condit of Crafting Equality: America's Anglo-African Word (Marie Hochmuth Nichols Award for Outstanding Scholarship, National Communication Association, 1993).

Celeste Michelle Condit (PhD, University of Iowa, 1982) is Professor of Speech Communication at the University of Georgia. She is coediting Women's studies in Communication. Her books include Decoding Abortion Rhetoric: The Communication of Social Change (University of Illinois, 1990) and Crafting Equality: America's Anglo-African Word (University of Chicago, 1993; coauthored with John Louis Lucaites). She was the corecipient of the Marie Hochmuth Nichols Award and the Golden Monograph Award and the recipient of the Dogulas Ehninger Award.

Sally A. Caudill (PhD, University of Georgia, 1998) is a Visiting Assistant Professor in the Department of Communication Studies at Macalester College. She has published several essays on women's roles in reproductive technologies and public speaking. At present, her research interests include multicultural communication and the rhetoric of resistance. She has won numerous teaching awards and served as a student representative to the Women's Caucus of the National Communication Association.

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