Contemporary Strategic Management, Google eBook: An Australasian Perspective
John Wiley & Sons, Feb 2, 2012 - Business & Economics - 486 pages
Contemporary Strategic Management, 1st edition, is an Australasian adaptation of Robert Grant's successful text. With an emphasis on competitive advantage, this text provides students with an up-to-date and comprehensive coverage of core topics and concepts including the impact of the global financial crisis.
With examples from Australia, New Zealand and the Asia-Pacific region, the text has been written in a lively and engaging manner to promote student learning and understanding. Consideration is given to all types of organisations, including public sector organisations, and steers away from an excessive focus on large organisations. The text also incorporates up-to-date detailed cases on Australasian organisations, such as Cascade Brewery Company, Malaysian Airlines and Bunnings Warehouse.