Contemporary Strategic Management, Google eBook: An Australasian Perspective

Front Cover
John Wiley & Sons, Feb 2, 2012 - Business & Economics - 486 pages
0 Reviews
Contemporary Strategic Management, 1st edition, is an Australasian adaptation of Robert Grant's successful text. With an emphasis on competitive advantage, this text provides students with an up-to-date and comprehensive coverage of core topics and concepts including the impact of the global financial crisis.

With examples from Australia, New Zealand and the Asia-Pacific region, the text has been written in a lively and engaging manner to promote student learning and understanding. Consideration is given to all types of organisations, including public sector organisations, and steers away from an excessive focus on large organisations. The text also incorporates up-to-date detailed cases on Australasian organisations, such as Cascade Brewery Company, Malaysian Airlines and Bunnings Warehouse.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Part 1 INTRODUCTION
1
Part 2 THE TOOLS OF STRATEGY ANALYSIS
69
Part 3 THE ANALYSIS OF COMPETITIVE ADVANTAGE
169
Part 4 STRATEGY FORMULATION AND EVALUATION
229
Part 5 CASES IN STRATEGIC MANAGEMENT
379
GLOSSARY
457
INDEX
461
Copyright

Common terms and phrases

Bibliographic information