Contemporary Strategy Analysis: Text Only

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John Wiley & Sons, Jan 26, 2010 - Business & Economics - 516 pages
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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Updates for the 7th Edition:

  • An improved focus on strategy implementation, including additional content.
  • Case material substantially enhanced including new cases form a variety of industries.
  • More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
  • Several of the longer chapters shortened or split into two to further improve readability.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases are now available at the companion website

Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version –
ISBN: 9780470747094

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A very excellent book for the student of strategy. Fills many gap left by other texts, and what is more, it is very readable.

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About the author (2010)

Robert M. Grant is Professor Emeritus of New Testament and Early Christianity at the University of Chicago Divinity School in Chicago, Illinois. He is a renowned authority on the history of early Christianity.

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