Contemporary Strategy Analysis and Cases: Text and Cases

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John Wiley & Sons, Apr 5, 2010 - Business & Economics - 944 pages
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NEW! Combined Text & Cases Version

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.

In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.

Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com

Contemporary Strategy Analysis 7th Edition is also available in a text only version – ISBN: 9780470747100

 

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Contents

Section 1
209
Section 2
225
Section 3
227
Section 4
230
Section 5
245
Section 6
262
Section 7
269
Section 8
271
Section 11
347
Section 12
349
Section 13
369
Section 14
394
Section 15
396
Section 16
398
Section 17
401
Section 18
418

Section 9
274
Section 10
328
Section 19
422
Section 20
455

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