Contemporary Media Ethics: A Practical Guide for Students, Scholars, and Professionals

Front Cover
Mitchell Land, Bill W. Hornaday
Marquette Books, 2006 - Philosophy - 432 pages
"When America's mass media communicators confront complex ethical dilemmas, they usually take a utilitarian approach--which means they make decisions based upon "the greatest good for the greatest number." Although the utilitarian approach has many strengths, critics point out that the final arbiter of what is best for the community falls upon the individual communicator, who is not always in a good position to make such a determination. In contrast, a communitarian approach emphasizes community values as the final arbiter of a moral dilemma. Mass communicators should make decisions based on the values of the community rather than upon anticipated consequences or personal ethics. But, critics point out, what is community? A neighborhood, a city, a state, or a nation? And what if a "community" has a conflicting set of values? Which one should dominate, and who has the right to choose? Many media ethics textbooks lean toward one model or the other.

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Contents

SECTION l_FOuNDATIONs
3
SECTION llPRlNT AND ELECTRONIC llEXS
73
ETHICAL CONsIDERATIONs
91
KILLERs CHILD HOsTAGEs
107
HoW
145
SECTION TERRORlSM AND INTERNATIONAL REPORTING
189
CHEERLEADING
205
CNN AND THE NEWS IT KEPT TO ITSELF
225
TRuTH TELLING IN AN AuTHORITARIAN
241
THE DALLAs MORNING NEWS
253
THE McEIGH DECISION AT THE DALLAs MORNING NExs
269
SECTION VRDVERTISING AND PUBLIC RELATIONS
311
BREXING UP AN ETHICAL
333
ACTING RESPONSIBLY XHEN lTs NOT YOuR
349
FOOTBALL SuPERsTAR
365
FIGURES FAcTS FICTION AND REALIW
399

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About the author (2006)

Mitchell Land ( Ph.D. University of Texas) serves as director of the Mayborn Graduate Institute of Journalism at the University of North Texas in Denton and is founder of the Mayborn Literary Nonfiction Writers Conference of the Southwest. His research has been published in the Howard Journal of Communication, Journal of Communication, Critical Studies in Mass Communication, African Urban and Rural Studies, Judicature, the Business Research Yearbook, Journalism & Mass Communication Quarterly and African Technology Forum. He also is a contributor to John Merrill and Arnold S. de Beer's Global Journalism and is author of “Status of Media in French-Speaking West Africa” (published in the Encyclopedia of International Media and Communications). Bill W. Hornaday (M.J. University of North Texas) is a business reporter for the Arkansas Democrat-Gazette. During the past 15 years, he also worked for the Fort Worth Star-Telegram and The Indianapolis Star. Hornaday has won numerous state and national reporting awards and is best known for his extensive reportage in 2002 and 2003 of the bankruptcy of Conseco Inc., the third-largest corporate bankruptcy in U.S. history.

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