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500 Park Avenue achieved adhering fluid advertising media Agency Better Air applied areas background shapes Baltimore Promotion Council baseboard basic Better Air Coalition block printing bold BRIDGET RILEY cardboard characteristic clean colored paper cut letters Cutawl DESIGN Poster design qualities desired East 25th Street element example formal balance Frankenthaler Gift glue guidelines Joan Miro lettering brush Marisol MARTIN LUTHER KING Maryland materials method Modern Art Museum of Modern newspaper Offset lithograph offset printing paint paper stencil pens Place plastic POLITICAL ACTION COMMITTEE Port Monmouth poster board poster idea Poster Originals preliminary sketch printing frame Protection Agency Better readability ready for printing Removing fluid Romare Bearden Scottsdale silk silkscreen printing process simplicity single color single poster single-stroke space specific appeal Spectralegends Sponsored by U.S. squeegee stencil filler stencil film stencil print strokes style of lettering Thorne Junior High three-dimensional Tusche U.S. Environmental Protection visual effect visual impact word York