Contemporary Sport Management
Janet B. Parks, Jerome Quarterman
Human Kinetics, 2003 - Education - 435 pages
This text is aimed at students studying sport management, exercise, fitness management and athletic training. It should teach aspiring sport managers about this rapidly expanding field, enabling them to define sport management and discuss the scope of opportunities the sport industry presents. Thorough discussions on the major challenges confronting various segments of the industry are put in the historical context against psychological, sociological and philosophical foundations of sport.
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