Contemporary strategy analysis
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
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THE TOOLS OF STRATEGY ANALYSIS 31
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achieve activities airlines analyzing automobile brand business strategy business unit buyers C. K. Prahalad capital cash flows Chapter companies compete competitive advantage competitors complex consumer coordination corporate strategy customers decisions differentiation distribution diversification divisional economic economies of scope efficiency employees entry environment established exploit external Exxon Mobil Figure firm firm's flexibility framework game theory global goals Harvard Business Review Harvard Business School identify increased individual innovation internal investment involve key success factors knowledge manufacturing McDonald's Microsoft multibusiness network externalities offer operating opportunities options organization organizational capabilities outsourcing patents performance personal computer potential product development profitability relationships requires resources and capabilities result retail role segments share shareholder sources standards Strategic Management Journal strategic planning strategy analysis Strategy Capsule strategy formulation structure suppliers sustainable competitive advantage top management transaction costs value chain vertical integration Wal-Mart